We have become accustomed to using the multiplicity of AV conferencing tools available for today’s online meetings. We have worked out how to record meetings, share links and even documents. The scale of adoption of these tools has escalated exponentially but this has exposed weaknesses when you are trying to use them in earnest or bend them to your specific requirements.
•Perhaps you need to be selective when sharing?
•Do you need to enable scheduling and booking?
•Does recording and distribution need to following an approvals process?
•Does your storage and retrieval comply with internal security protocols?
•Can you embed your conferencing into your other business applications?
•Do you have an audit trail?
What is missing to transform these tools into true business applications? Incorporating workflow management effectively converts these AV conferencing tools into solutions.
The AV conferencing sector is crowded and competitive with obvious leaders such as Zoom, Teams and PexIP to name just a few. To differentiate and innovate they need to demonstrate how to add workflows and automation to make them “Vertical Ready”. A new change of clothes is required, or a workflow-wrapper which enables these raw products to become true solutions fit for vertical purpose.
As would be expected research is galloping to catch up after the pandemic to understand the proliferation and use of video conferencing. In a bid to find out what features are needed next.